CHRONOFORCE COMMEMORATES A1 TEAM MALAYSIA WITH A SPECIAL EDITION TIMEPIECE

13 June 2009

JUN LEE Sdn Bhd, Malaysian distributors of CHRONOFORCE timepieces, has announced recently the release of a special editon commemorative A1 Team Malaysia ChronoForce timepiece, with designs reminiscent of the essence of speed and tenacity of the A1 Team Malaysia, appearing for the first time ever in a bold design and incorporating the A1 Team Malaysia logo at the 6 o'clock position.

The Special-Edition timepiece is a commemorative model to celebrate the first year partnership between A1 Team Malaysia and CHRONOFORCE and is scheduled to be unleashed on 19 June 2009. CHRONOFORCE has been redefining the wristwatch since 2005, when the first CHRONOFORCE timepiece was introduced to cater especially for extreme sports and adventure seeking enthusiasts.

A1 Team Malaysia's quest for speed and adventure is a perfect match for the CHRONOFORCE brand. Now, as the A1 Team Malaysia Watch partner, CHRONOFORCE will support the team and its drivers, Fairuz Fauzy and Aaron Lim.

The Special-Edition A1 Team Malaysia CHRONOFORCE selected for production is the CHRONOFORCE Podium edition: 5063G The new 5063G features a 45mm solid circular shape on multilayer dial, 316 L stainless steel and water resistant up to 10 ATM and is based on CHRONOFORCE's traditional Swiss Watchmaking tradition and quality assurance.

Bringing back the original CHRONOFORCE elements like multilayer, the 316 L stainless steel back case and classic chronographs design, the new A1 Team Malaysia CHRONOFORCE watch boasts a truly commemorative look and feel.

The new model come in solid Chrome screw crown, with special black accents Chronograph and buttons, and bold-face silver lettering.

As a special touch, an A1 Team Malaysia logo is engraved on the gleaming white back of the case, and also appears on the product package.

With premium-quality designs that express functional beauty, the A1 Team Malaysia CHRONOFORCE Special-Edition timepiece makes it a vital part of Motorsport and Automotive enthusiasts' culture. Today, ChronoForce continues to challenge pre-conceived notions of the wristwatch with its constantly evolving line-ups.

For the A1 Team Malaysia CHRONOFORCE Special-Edition watch debut on 19 June, come and meet A1 Team Malaysia driver Fairuz Fauzy at Berjaya Times Square's main entrance at 1230p.m. and check out the A1 Team Malaysia CHRONOFORCE Special-Edition timepiece limited to only 500 units in Malaysia.

About ChronoForce

In 2005, a group of horology designers and extreme sports specialists joined in an endeavor to create timepieces that perfectly fit the professional needs. Combining knowledge of Swiss Matchmaking tradition and experience in various extreme conditions, the Chronoforce watch collections were developed and introduced into the market worldwide.

A team of Chronoforce designers created a unique patented suspension system for shock absorption; the DMFT (Dynamic Movement Frame Technology) is a unique system with a highly complex case construction behind, allowing watch cases to auto adjusts according to the movement of the hand during high speed racing.

This allows the professionals to feel absolute wrists comfort no matter what movements the extreme sport may require. Chronoforce produces limited editions in association with special events and sponsorships associated with the brand. The special models represent Chronoforce technical expertise and design prowess.