5 October 2004

With the 2004 FIA Formula One World Championship nearing its climax, Lucky Strike B·A·R Honda is pleased to announce that it has concluded a one-race team partnership for the Japanese Grand Prix with leading technology company EPSON.

EPSON has been a major supporter of motor sport since 1983 and believes the Japanese Grand Prix to be the perfect vehicle to communicate with its home market through the dynamic global sport of Formula One.

The partnership with the B·A·R team is founded on a shared commitment to technical excellence through innovation and the provision of cutting-edge products that excite and impress. Both partners see this as an opportunity to explore and develop a longer-term relationship.

David Richards, B·A·R Team Principal, commented: “The association with a globally renowned Company such as EPSON is another important step for the team. When one considers we already have major Japanese connections through Honda and Takuma Sato, I am sure that this partnership with EPSON will further enhance our reputation in the Japanese market and beyond.”