Continental Tyre PJ initiates Wildlife Sponsorship Program

 2015 Continental Tyre PJ adopts a Colt Continental Tyre PJ today held an announcement of its first-of-a-kind Wildlife Sponsorship Program at the National Zoo in the Capital City. As part of Continental Tyre PJ’s Corporate Social Responsibility (CSR) program, the company aims to promote awareness and appreciation for the diversity of wildlife.

In addition, Continental Tyre PJ intends to educate its employees and the public to cultivate a life-long interest in wildlife, conversation and environmental protection. Continental is now actively involved with the wildfire sponsorship program by adopting a Colt or an infant male horse from the National Zoo, which Continental purposefully named “Hobbit”. The sponsorship of the Colt is deemed important to Continental as the Horse/Stallion happens to appear as the symbol of truth for the German brand. Accordingly, the Horse represents the trademark, long standing tradition and the pride of Continental. The horse symbol represents the brand’s long standing tradition and is a registered trademark of the brand.

2015 Continental Tyre PJ adopts a Colt_2

Patrick Haarmann, Plant Manager of Continental Tyre PJ, commented, “We are proud to announce that we are sponsoring an animal from the National Zoo as part of our CSR activity. It is our utmost pleasure to adopt this Colt as part of our wildlife appreciation initiative as well. Our aim is to promote harmony between man and nature and we are certain that this wildlife sponsorship will be a stepping stone to the many CSR activities that we’ve planned in the future.”

In an official signing ceremony with the National Zoo authorities to adopt the Colt, Harmann and fellow head of departments Ahmad Kamal Samsuddin and Cameron Wilson were on hand to kick off the 12-month sponsorship program.

About Continental AG

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international tire manufacturer, automotive supplier and industrial partner provides sustainable, safe, comfortable, individual and affordable solutions. In 2014, the corporation generated preliminary sales of approximately 34.5 billion Euros with its five divisions, Chassis & Safety, Interior, Powertrain, Tyres, and ContiTech. Continental currently employs approximately 200,000 people in 53 countries.

The Tyre Division currently has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost- effective and ecologically efficient mobility. As one of the world’s leading tyre manufacturers with more than 47,000 employees, the Tyre Division achieved sales of 98 billion Euros in 2014.