The new relationship will see Thomas Cook Sport become an Official Team Supplier, expanding their presence in the world of Formula One where they currently create travel experiences to 14 races across the globe, and working with Mercedes-AMG F1 team to add value to fan experiences and interaction with the sport.
The sports travel operator will leverage their current motorsport experience offering to provide a tailor-made Mercedes-AMG F1 team fan experience at four of F1’s most iconic races; Monaco, the British Grand Prix at Silverstone, the Italian Grand Prix in Monza and the final race of the season in Abu Dhabi.
Rob Slawson, Head of Thomas Cook Sport, said, “This is the start of a great relationship between ourselves and Mercedes-AMG F1 team. We’re incredibly proud of our F1 product and this new agreement with one of the sport’s most successful teams offers a brand-new exclusive experience for a limited number of fans at each event. It’s going to be a fantastic opportunity for us to work alongside one of the most successful Formula One teams of recent years.”
He added, “As four-time Constructors’ champions they’re consistently setting the pace and we’re looking forward to growing our product offering over the next few seasons. With unique access to exclusive experiences, we’re working closely with Mercedes-AMG F1 team to offer an incredible and unforgettable trip for F1 supporters who want to travel the world and say they were there at the best sporting events in 2018!”
Fans will be able to purchase a “Thomas Cook Sport Mercedes-AMG F1 team Experience” in addition to their existing travel plans, which will include a drinks reception at a unique location before the Grand Prix, a Q&A with a team member, team merchandise gifts and additional exclusive experiences.