|Formula Drift has annnounced that Nexen Tire continues to be a major partner for the series in the 2017 season. Nexen tire thus remains a major partner for Formula Drift for the second year running.|
Nexen Tire has been an Official major partner of Formula Drift since its partnership agreement on 18 March of last year. The company continues to sponsor two drivers from Scion Racing (SR) by Toyota: Fredric Aasbo, the 2015 Formula Drift Champion and 2016 Formula Drift runner-up, and Ken Gushi, the second runner-up of 2016 Formula D.
Asabo and Gushi will race on N’FERA SUR4G, Nexen Tire’s ultra-high performance street and racing tire, with superior performance in high-speed driving stability and cornering, grip, and anti-abrasion. Available in 20 different sizes, the quality and performance of N’FERA SUR4G have been proven throughout numerous international design competitions. “As a proud Official Major Partner, we are excited to see the launch of a new season of Formula Drift, which will provide us the opportunity to demonstrate the superiority of our performance-driven technology,” said a spokesperson from Nexen Tire. “Last year’s phenomenal achievements of our sponsored drivers have already proven the quality and performance of N’FERA SUR4G. We anticipate that this year’s results will serve to reinforce such status.”
The 2017 Formula Drift season has kicked on 31 March – 1 April at Long Beach in California, U.S.A with the first round. The new season will continue until October. Nexen Tire advertisements will be placed prominently on track signage and the Formula Drift Live Stream, along with commercials on both the Formula D website and all Formula D broadcasts on CBS Sports, reaching approximately 10 million households across the United States.
The next two rounds of Formula D were held at Long Beach again on 7 – 8 April and Orlando, FL on 28 – 29 April. Upcoming Formula D events include at Atlanta, GA on 12 – 13 May; Wall in New Jersey on 2 – 3 June; Montreal, Quebec, Canada on 14 -15 July; Monroe, WA on 4 – 5 August; Texas Motor Speedway on 8 – 9 September; and the finale at Irwindale, CA on 13 – 14 October.
Nexen Tire will also provide various events and activities for customers and partners by operating promotion trailers and booths, contributing to another level of unforgettable Formula Drift experience to its valued parties.
Recently, Nexen Tire has been strengthening its global presence with a focus on various sports marketing activities. The company has signed multi-year renewal of it strategic partnership with Manchester City Football Club in March 2017. In addition, the company is currently supporting four segments in the Winter Sports as well as operating numerous online social media channels.