|Renault has announced it will join the world of eSports with Europe’s best-performing team, Team Vitality, at eSports BAR Cannes in France. The event marked a gathering of world-renowned electronic sports professionals and partners.|
This association with Team Vitality sees Renault forge new ways to engage with an all new audience including passionate eSports fans and players who share Renault’s love of sport, competition and innovation.
The partnership creates an all-new entity dedicated to motorsport-based games, known as Renault Sport Team Vitality. The team will participate in this year’s Rocket League Championship Series Europe, which features car-based sports action and which boasts more than 25 million players.
The team will be spearheaded by the following players:
Philip Paschmeyer, Paschy90 (Rocket League)
Victor Locquet, Fairy Peak! (Rocket League)
Sandro Holzwarth, FreaKii (Rocket League)
The team is also in discussion with F1 to compete in the Formula 1 eSports Series, a competition based on the ultimate racing simulation game.
Renault Sport Racing will provide the team’s players with access to its Formula 1 factory in Enstone, England, to train with drivers and technical staff. Team members will also have an opportunity to meet experts who are accustomed to working in the demanding environment of F1 paddocks. In exchange, Vitality will bring to the table its expertise as a multiple champion in a variety of categories, to assist the new squad’s professional players on an everyday basis.
In entering eSports, Renault joins major brands like Adidas, Omen by HP, Volvic and Canal+ as an official partner of Team Vitality, with branding visible on players’ team clothing at League of Legend and Fifa tournaments.
The first Formula 1-based eSports competition (Formula 1 #eSports Series), which was launched in 2017, brought together players and fans from across the globe to reveal the world’s fastest virtual F1 racer. The eSports economy is currently enjoying unprecedented growth and generated revenue in excess of USD 900 million* as of the end of last year. Investment is buoyant and, in 2017, brands contributed USD 517 million to the economy, with this figure expected to double by 2020.
The scale of the international competitions that are held across the globe is growing all the time, with tournaments broadcast on television and streaming platforms such as Twitch. Public interest in eSports is gaining impressive ground, too, with an estimated 385 million aficionados as of the end of 2017*. The exceptional following enjoyed by professional players on social networks represents a community worthy of the biggest influencers.