THE HONDA CIVIC 1.8L LUXURY EDITION
2010-07-15 11:59:20 Author: admin Source:
Honda Malaysia Sdn. Bhd. today announced the introduction of a new version for the award-winning 8th Generation Honda Civic.
This latest Civic 1.8S-L is a ‘luxury’ edition, featuring a cruise control and audio remote control on the steering wheel, door mirror with side turn (above right), metallic meter side panel and chrome outer handle, and of course, with the luxury tag, it has a plush leather interior (below)
With this introduction, Honda Malaysia targets to sell 750 units of the Civic per month, with the 1.8S-L comprising 30% of the sales. As at May 2010, Honda Civic’s market share in the non-national mid-size sedan segment stands at 34%. Forecasted to contribute 20% of total sales for 2010, the 1.8S-L is expected to add to the Civic's overall sales of more than 37,000 units in Malaysia.
Commenting about the new variant, Mr. Toru Takahashi, Managing Director and Chief Executive Officer of Honda Malaysia said, “Ever since the launch of the 8th Generation Civic in 2006, we have continuously improved on the model based on customer feedback that we received. With each improvement and enhancement, Honda Malaysia seeks to understand and meet the expectations of our customers. The new Civic 1.8S-L is no different.”
“Over the years, the Honda Civic has become an iconic model known for its performance as well as advanced and dynamic appearance. We are confident that the Civic will continue to appeal to people who constantly seek for progression and are passionate about life as it, reflecting the dynamic personality of Civic fans.” added Mr. Takahashi.
Available in the color line-up of Taffeta White, Crystal Black Pearl, Alabaster Silver Metallic, Sparkle Gray Pearl and Urban Titanium, this latest version of the Civic is priced at RM119,980.00 on the road .
For more information, please call Honda Toll Free number at 1-800-88-2020 or visit www.passionforlife.com.my.
