BMW MALAYSIA STARTS MASS PRODUCTION OF 523i AT KULIM PLANT
2010-07-30 14:21:23 Author: admin Source:
BMW Group Malaysia has been active of late with the announcement of a new 4S dealership in Kuantan and the first locally assembled production model of the new BMW 523i (above) at the BMW assembly plant in Kulim, Kedah.
BMW Malaysia foresees that the introduction of the local assembly will lead to significant benefits to Malaysian customers by reducing total cost of ownership, waiting time for complete units and spare parts while maintaining the same premium standards and offering that are expected of a BMW car. The plant is shared between BMW and Inokom Corporation, however the two entities operate separate and independent assembly lines in the facility.
Operational since 2008, the BMW Assembly plant in Kulim has been an integral part of BMW’s success in Malaysia with a production run of more than 4900 units to date. With a workforce of over 400 employees and equipped with the latest in manufacturing technologies, the plant generates variants of the BMW 5 Series and BMW 3 Series in Malaysia.
BMW Malaysia foresees that the introduction of the local assembly will lead to significant benefits to Malaysian customers by reducing total cost of ownership, waiting time for complete units and spare parts while maintaining the same premium standards and offering that are expected of a BMW car. The plant is shared between BMW and Inokom Corporation, however the two entities operate separate and independent assembly lines in the facility.
Operational since 2008, the BMW Assembly plant in Kulim has been an integral part of BMW’s success in Malaysia with a production run of more than 4900 units to date. With a workforce of over 400 employees and equipped with the latest in manufacturing technologies, the plant generates variants of the BMW 5 Series and BMW 3 Series in Malaysia.
Equipped with a new smooth-revving 2.5 litre engine with VALVETRONIC that is capable of generating 150kW/204hp and 250 Nm of Torque, an increase of 10kW/14hp from its predecessor and allowing it to reach 0-100km in 8.5 seconds, the BMW 523i has proven to be a successful model in Malaysia, with the first shipment of units generating tremendous interest in the Malaysian automotive industry and being sold out within the first month of its launch to the market in May.
Already attracting impressive international accolades, including a 2010 Auto Bild Award, the Red Dot Design Award as well as being the first BMW to not only receive the maximum five star rating but also a 100 per cent score in the reputed Euro NCAP crash test, the Sixth Generation BMW 5 Series is expected to build upon the iconic legacy of its predecessor and be a key contributor to BMW Group Malaysia’s profitability moving forward.
BMW Group Malaysia also confirmed that the organization will be introducing the much anticipated locally assembled BMW 528i later in the year.
The retail price (on the road, without insurance, with BMW Service Inclusive + Repair) for the locally assembled BMW 523i is RM 383,800.
