Michelin's Pilot Experience at Sepang
2010-09-02 14:37:56 Author: admin Source:
All participants comprise of customers, dealers and media had high spirits and charged-up adrenaline to perform the various race related programs planned out by Michelin Asia Pacific.
“Michelin has been around for generations and as a pioneer brand in advanced tyre technology we are constantly looking for ways to share with our customers the best driving experience capable,” said Michelin Malaysia Sdn Bhd Managing Director, Yves Pouliquen.
“The MPE allows ordinary drivers to experience driving performance cars under the watchful eyes of experienced driving instructors. Speed is not the objective but how to experience handling a fast car, carefully and within their respective capabilities,” he added.
The annual MPE event plays to Michelin’s advantage by strengthening the bond with its dealers while building advocacy amongst its key partners in hopes of forming closer relationships and greater trust.
Clad in racing suits, gloves, shoes and helmets, the participants put their nerves to rest and gave their driving skills a go around Sepang Circuit in the Formula Michelin, capable of reaching the speed of 260kph.
Before the daring feat, all participants were briefed on driving techniques and safety aspects by professional racing instructors.
The race-packed day also included racing simulations, an interactive quiz, a Go-Kart race, a ‘Pit Stop Challenge’ in which participants had to step into the shoes of a pit crew and race against time to complete the challenge and a GT5 car driving experience (above).
Aside from all the activities, participants took a break and left the driving up to the professionals when they were strapped into a two-seater Formula 2 car and a Porsche Carrera Cup race car which were driven at lightning fast speed.
Images: Michelin Malaysia
Images: Michelin Malaysia
